Audio Visual

Date
2017 - 2021

Client
Ather Energy

Domain
Advertising // Scriptwriting // Filmmaking // Art Direction // Project Management

Audio Visual is a compilation of videos, advertisements & moving images made for Ather Energy. As a part of the communication strategy, videos were central to the brand leveraging its messaging to an audience which was still new to the realm of electric vehicles. Videos were used as an entry point to intrigue, attract and communicate essential information.

#1
Meet Point, a video produced to launch the charging infrastructure brand Ather Grid.

Team
Samvidh Ramanathan
Krishnan Warrier
Eleven Elements Production

#2
Video produced to communicate the release of Ather’s platform, Ather Stack, a platform for electric vehicles which showcases the intelligence at the intersection of hardware and software.

Team
Samvidh Ramanathan
Journey Man Production

#3
A video to celebrate the victory of a few awards from the Kyoorius Design Yatra for the team at Ather.

Team
Samvidh Ramanathan
Tonoy Sarma

#4
The launch video for the nationwide release of the flagship product the Ather 450X.

Team
In-house at Ather Energy
Eleven Elements Production

#5
The brief of the video was to use satire to create intrigue about the new product launch. The following is a video that celebrated the end of the previous product and teased the onset of the newer generation.

Team
In-house at Ather Energy

#6
During the launch campaign, Ather generated invite codes to exclusively pre-order the new flagship product. This was a video that we ideated on where we celebrated the invite codes as a mark of doing their job.

Team
In-house at Ather Energy

#7
This video was a part of a series, where we were teasing features for the new release, in this case, the new platform for the vehicle.

Team
In-house at Ather Energy

#8
This video was a part of a series, where we were teasing features for the new release, in this case, the new sport mode of the 450X.

Team
In-house at Ather Energy

#9
This video was a part of a series of videos, where we were teasing features for the new release, in this case, the new colour variants of the 450X, the flagship product.

Team
In-house at Ather Energy

#10
This video was a part of a series of videos, where we were teasing features for the new software release, in this case, the snapdragon.

Team
In-house at Ather Energy

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Helsinki based multidisciplinary designer from Bengaluru. Currently at Aalto University, formerly Senior Designer at Ather Energy.