Meet Point // Launch Campaign
Meet Point stemmed from the idea of introducing the concept of electric vehicles and a charging network to the city.
For a city like Bengaluru, which is largely forward thinking and enthusiastic to adapt, the idea of needing a charging infrastructure was something that we had to educate the consumer about. For a city and country that largely functions on fuel vehicles, Ather Energy is trying to break the norm and set the waves for electric vehicles to take over. This requires a stable charging network, one that has a charging station every 4 kilometres.
Meet Point reflects a story about the charging point. When these points come together, they form a larger grid i.e. AtherGrid. The campaign revolved around educating the consumer about what the point is capable of and the different features of the point as well. Hope you enjoy the film!
Advertising / Copywriting / Filmmaking / Art Direction
Creative and Script
Direction and Production
Eleven Elements, Bengaluru