Hello / नमस्ते

Welcome to the online portfolio of Samvidh Ramanathan.

Designer, Photographer & Epicure from India.

Ather Energy // Icon Set

Ather Energy // Icon Set

 

During my time at Ather Energy, we designed and developed a set of icons for a multipurpose usage across the brand.

The icons have a basic look and feel with constant stroke thickness and very slightly rounded corners. A dot with a slight gap is placed at an aesthetically appropriate place in the icon. This is based around the concept of the logo and the circle in it. And using it like an electrical switch in all the icons. Thus connecting across the brand.

The idea was to try and use culturally relevant icons that people are aware of to avoid hassle in recognition. At smaller sizes we focus on usability, so understanding and recognition become more important. The style is inverted and stripped of some of it’s personality to have filled in solid icons, but with the same basic form factor. As the size goes up, we can inject some more personality into the icons as it’s to see and understand.

 
 

Branding / Iconography /
Graphic Design

Date
October 2017

Team
Suren Makkar
Samvidh Ramanathan

 
AtherGrid // Visual Identity System

AtherGrid // Visual Identity System

Stocked // Systems Thinking // WIP

Stocked // Systems Thinking // WIP