Yashich // Brand Identity
Yashich is a boutique fashion label based out of Ahmedabad, India.
Yashich was born from the idea to make contemporary fashion affordable and available for women. Its started by Gaurav Digga, someone whose family from Rajasthan has been invested in the textile industry for the past 2 generations. The brief largely revolved around making this niche brand recognisable in his community through symbolism.
Branding / Strategy / Graphic Design / Typography / Symbol Design