Hello / नमस्ते

Welcome to the online portfolio of Samvidh Ramanathan.

Designer, Photographer & Epicure from India.

Tabula Rasa // Brand Identity

Tabula Rasa // Brand Identity

 

Tabula Rasa is a concept brand for an electric car company. It is a classroom project.

It aims to produce zero emission, fuel efficient cars that will eventually be able to target the middle income consumer. As a company we wish to accelerate the advent of sustainable transport by bringing compelling mass numbered electric cars to the market.

The cars would solely work on lithium ion batteries that would maintain complete fuel efficiency and zero emission. The vision of the company is to manufacture attractive, efficient, and economically desirable cars aimed to be produced for the mass.

Tabula Rasa stands for “A New Future.” Latin for - a new beginning. The mark is inspired from the arrangement of lithium ion batteries which forms the core of the electric cars. A 10 degree inclination is maintained through the identity to give a dynamic and futuristic look and feel.

Identity / Branding / Strategy / Nomenclature / Typography

Date
May 2015

 
Fontainhas // A Wayfinding System

Fontainhas // A Wayfinding System

Logofolio // Brand Identity

Logofolio // Brand Identity