Tabula Rasa // Brand Identity
Tabula Rasa is a concept brand for an electric car company. It is a classroom project.
It aims to produce zero emission, fuel efficient cars that will eventually be able to target the middle income consumer. As a company we wish to accelerate the advent of sustainable transport by bringing compelling mass numbered electric cars to the market.
The cars would solely work on lithium ion batteries that would maintain complete fuel efficiency and zero emission. The vision of the company is to manufacture attractive, efficient, and economically desirable cars aimed to be produced for the mass.
Tabula Rasa stands for “A New Future.” Latin for - a new beginning. The mark is inspired from the arrangement of lithium ion batteries which forms the core of the electric cars. A 10 degree inclination is maintained through the identity to give a dynamic and futuristic look and feel.
Identity / Branding / Strategy / Nomenclature / Typography