Identity, Strategy, Branding, Digitial Design, Packaging,
Campaign, Wayfinding, Copywriting, Information Architecture, Human-Centered Design, User Experience, Social Innovation, Photography, Print, Retouching, Advertising, System Design
Illustrator, Indesign, Photoshop, Lightroom, Flash, Premiere Pro, After Effects
Sketch, InVision, Basic HTML & CSS, Nikon, Canon, Wacom, MS Office
Behance Portfolio Review
Selected as one of the 15 finalists at the Behance Portfolio Review held in Mumbai, India.
Behance Student Show Served & Behance Graphic Design Served (Herbesoul - DIY Kit)
Student Show and Graphic Design Served feature top work from people across the world in their respective categories. The Served curation team chooses projects that move creativity forward in their respective industries. It is led by Oscar Ramos Orozco who is
a New York based designer, philosopher and trumpet player.
The Dieline and Packaging Of The World
Herbesoul has been featured on the two most visited Packaging Design Websites in the world.
My interests are many and varied. I like reading, especially articles that describe innovations of all sorts, or those that show how ordinary life is really quite extraordinary below the surface. I love watching cinema - both mainstream and art cinema ; I look out for arresting imagery and the effect created by the combination of ideas, images, dialogues & music. I've recently discovered that I enjoy the creativity involved in preparing food, discovering recipes as well as the art involved in presenting food. I'm a keen footballer and a big Manchester United fan.
English, Hindi, Gujarati, Tamil
MIT Institute Of Design (Communication Design)
Ahmedabad International School (High School, Science)
Udgam School, Ahmedabad (Middle School)
I-AM (Mumbai, India) // Design Intern - Brand Strategy and Experience
July 2016 - Dec 2016
Worked closely with the London Team for the visual identity, environment branding and experience of a fast casual restaurant to be launched in Saudi Arabia. Brand Application, visual design and environment branding for Adidas India’s first experience centre to be launched in Mohali and Chennai. Visual Identity for Mumbai based health food catering brand - Jiyo Natural.
Awchat & Olsen Design (Mumbai, India) // Communication Design Intern
June - August 2015
Strategy and branding for a startup called Indygenius, an online portal for Indian artisans. Publication Design for a cluster redevelopment project called One Avighna Park based in Mumbai, India. Identity design and collaterals for CeBIT India, Deutsche Messe AG.
LokusDesign (Pune, India) // Live Project Collaboration
September - November 2015
Strategy + Identity + Visual Design for the Lokus Design Portfolio Review.
B&V Design Pvt. Ltd. (New Delhi, India) // Communication Design Intern
June - July 2014
Identity pitch for construction company named Dakshaa.
Redesigning the packaging for Bodyshine Organics, a company developing organic bodycare products ( NDA )
Strategy + Identity + Visual Design for an upcoming fashion brand ( WIP )
Web Design for Rajka - a pioneering company among textile manufacturers and exporters of India ( WIP )
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